The Results Achieved
Increased Brand Awareness
The overall brand awareness was improved resulting in higher footfall
Minimized Cost Per Acquisition
The cost per acquisition was minimized to ensure a better ROI
Increased High Quality Leads
Quality leads were gained through optimized Ad campaigns
The Brand
Mauji Cafe is a time based cafe located at the heart of the city in Pune
At Mauji Cafe, you can spend quality time with your friends, family or colleagues. The space can be used for casual get-togethers, business meetings or one-day office for professionals and freelancers. You got to pay by hour while enjoying unlimited drinks.
The Challenge
Being a new startup with a unique concept, Mauji cafe wanted to grow its brand presence and consequently increase the footfall in the cafe
At WebKhel, we had the challenge of increasing the footfall in the cafe through organized social media campaigns. For a new startup offering a unique product, the majority of the audience is at the awareness level, and there are many close competitors in the niche of coffeehouses and cafes in Pune.
The Solution
We implemented strategic Ad campaigns on Facebook keeping in mind the AIDA framework i.e. Attention, Interest, Desire and Action
We designed a unique and quality landing page for the campaign and then started Facebook Ad campaigns with accurate demographic targeting. As we proceeded further, we could also create custom audiences and lookalike audiences. Subsequently, we could increase the brand awareness and generate 400 quality leads over a period of just 20 days.