Mauji Cafe

How did we improve the online
brand presence and footfall of
Mauji Cafe

Mauji Cafe

How did we improve the online brand presence and footfall of Mauji Cafe

The Results Achieved

Increased Brand Awareness

The overall brand awareness was improved resulting in higher footfall

Minimized Cost Per Acquisition

The cost per acquisition was minimized to ensure a better ROI

Increased High Quality Leads

Quality leads were gained through optimized Ad campaigns

The Brand

Mauji Cafe is a time based cafe located at the heart of the city in Pune

At Mauji Cafe, you can spend quality time with your friends, family or colleagues. The space can be used for casual get-togethers, business meetings or one-day office for professionals and freelancers. You got to pay by hour while enjoying unlimited drinks.

The Challenge

Being a new startup with a unique concept, Mauji cafe wanted to grow its brand presence and consequently increase the footfall in the cafe

At WebKhel, we had the challenge of increasing the footfall in the cafe through organized social media campaigns. For a new startup offering a unique product, the majority of the audience is at the awareness level, and there are many close competitors in the niche of coffeehouses and cafes in Pune. 

The Solution

We implemented strategic Ad campaigns on Facebook keeping in mind the AIDA framework i.e. Attention, Interest, Desire and Action

We designed a unique and quality landing page for the campaign and then started Facebook Ad campaigns with accurate demographic targeting. As we proceeded further, we could also create custom audiences and lookalike audiences. Subsequently, we could increase the brand awareness and generate 400 quality leads over a period of just 20 days.

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